Marketing Tools

Contact Rico if you are missing your Marketing Tools Packet! click here to contact Rico

Rico, marketing intern, in Monte Alban ruins in Oaxaca, Mexico.

Criteria for Marketing Plan:
            Click Here for the criteria to be considered when submitting a marketing plan.

MARKETING TOOLS
Costs & Procedures

Note: If you wish to use HCS funds for these tools, you should first submit a marketing plan.

Billboard Covers

Procedure: Contact the HCS office to choose which vinyl cover you wish to purchase. HCS will place the order and pay the invoice.

Cost: $192.50 for 10’ x 10’, $325 for 10’ x 24’

Brochures

Procedure: Contact Dordt Print Shop with the following information:
·         Pictures for both sides of brochure
·         Mission Statement
·         General school information – enrollment, class size, accreditation, tuition, address & contact information, etc.

They will prepare your personalized brochure and print the number of copies you require. Bills will be sent to HCS office.

Cost: 1-500 copies: .47¢ each plus setup                    Setup:  New brochure:  $80.00

          501-1000 copies: .42¢ each plus setup                            Update brochure:  $50.00

          1001-? copies: .37¢ each plus setup                                Exact reprint:  $10.00

Newspaper Ads

Procedure: Use one of the ad shells provided and plug in your own photos, quotes, and contact info. Or design your own ad that meets the criteria of HCS funding.

Cost: Negotiate advertising rates with the newspaper directly. Sometimes the paper may give a package deal for a purchased ad along with a feature article.

Posters

Procedure: Contact Dordt Print Shop with the picture(s) you want on your posters. They will prepare your personalized brochure and print the number of copies you require. Bills will be sent to HCS office.

Cost: 75¢ per poster (11x17) plus setup fee       Setup: New posters: $40.00

                                                                                               Update poster: $20.00

                                                                                               Exact reprint: $10.00

Radio Ads

Procedure: Use one of the radio donuts provided and plug in the voice of someone from your school and your contact info. Or design your own ad that meets the criteria for HCS funding.

Cost: Negotiate advertising rates with the radio station directly. Ask for a package deal for purchasing a number of ads along with the radio running the same ad as a public service announcement.

Web Site

Procedure: Contact the HCS office to update your listing on the member schools page.

Cost: Free